I absolutely love to read, and I’ve read many hundreds if not thousands of books over the years. I’ve always believed that knowledge is power, especially in the world of business. Unfortunately, so many of the business books out there are antiquated, droll, and at this point in time utterly worthless. In case you haven’t noticed, the world has changed. What worked yesterday is unlikely to work tomorrow, a fact that media empires the world over are finally beginning to accept.
Luckily, there are a handful of people in this world who not only grasp that things are changing, but who have discovered how to bend those changes to their advantage. There are also people who seek to understand why these things happen and leverage that knowledge, instead of just going with the flow and accepting the way things have been as the way they will be. Thankfully, many of those people are authors.
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