I ask myself this question all the time, for a number of reasons. What makes a great employer?
Is it how well they pay? Vacation time? Benefits? Culture? Is there a magic answer to this question?
I’ve thought about it quite a bit, and I think the answer is…yes. There IS a magic answer, or at least a simple one.
At the end of the day, what makes an employer truly great is defined by how they see their employees, and consequently how they treat them.
But what exactly do I mean by “see” and “treat”? Let’s take a look at Zappos.